Dolls as Advertising Gimmicks

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February 10, 2013 by gloryhorse

Dolls09

The following is an online exhibition entitled, “Dolls as Advertising Gimmicks.” The theme pages in this exhibit are decorated with cut scraps of trade cards removed from one such album. [Exhibit prepared by Diane DeBlois with material from the collection of her mother, Babbie DeBlois.]

Dolls were one of the most common design motifs on 19th-century trade cards. In combination with attractively-dressed, winsome, children, they helped project a Victorian ideal of domestic beauty and tranquility to the consumer of the new Middle Class. Choosing such a design to promote a product all but guaranteed the trade card’s inclusion in ubiquitous parlor scrapbooks.


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