The following is an online exhibition entitled, "Dolls as Advertising Gimmicks." The theme pages in this exhibit are decorated with cut scraps of trade cards removed from one such album. [Exhibit prepared by Diane DeBlois with material from the collection of her mother, Babbie DeBlois.]
Dolls were one of the most common design motifs on 19th-century trade cards. In combination with attractively-dressed, winsome, children, they helped project a Victorian ideal of domestic beauty and tranquility to the consumer of the new Middle Class. Choosing such a design to promote a product all but guaranteed the trade card's inclusion in ubiquitous parlor scrapbooks.
Category Trade Cards | Tags:
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