Ephemera/34 Hyatt Regency - Old Greenwich, CT

March 14-16th, 2014

  • Hyatt Regency
    1800 East Putnam Avenue
    Old Greenwich, Connecticut, USA 06870

  • Phone +1 203 637 1234
  • Map and Directions Reserve Room Use discount code "ephemera society" to get the group rate of $150. (Discount not guaranteed after March 1.)
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Schedule EPHEMERA/ 34

Ephemera/34
Food and Drink: Field to Table


THURSDAY:
9 a.m.– 5 p.m. — Board of Directors’ meeting, Belle Haven conference room.

6:30 p.m.–7:30 p.m. — Board reception for early arrivals. Join old and new friends, and be fresh for the conference that begins Friday morning.

FRIDAY:
Four morning conference sessions:
Roundhill Room

8:45 a.m.
Welcome and Introduction
Barbara Loe and Nancy Rosin, ESA President

9:00 a.m.
Culinary Ephemera:
The Paper Trails of American Social History
William Woys Weaver, Ph.D.
Culinary ephemera: how does one define what it means? How does one categorize it? How can one judge its value and merits, and where might the market be headed?

10:00 a.m. — 10:15 a.m. Break

10:15 a.m.
Shaker Seeds
M. Stephen Miller
By 1793 there were ten Shaker communities but not yet a single business established anywhere in this country to grow, advertise, and distribute garden seeds (primarily for vegetables) on a retail basis. Shaker brethren and sisters responded to two needs: that of non-Shakers to obtain seeds to plant small “kitchen gardens” to feed their own families and their own need for a cash-based economy. An examination of the retail seed industry at just one Shaker society, New (later Mount) Lebanon, New York, beginning in 1800, reveals the various marketing strategies the Shakers employed.

10:45 a.m.
Tomatoes: A to Z
Michael A. Russo
Follow Michael through the alphabet using beautiful, evocative and sometimes humorous images from his extensive collection of agricultural and horticultural ephemera with a focus on one of the most revered of garden vegetables – the tomato. This pictorial journey (seed catalogs and packets, trade cards, food labels, movie advertisements, almanacs, cookbooks, press photos, valentines and more) will show how collecting can take many topical twists and turns along the way.

11:15 a.m.
Remedies to Recipes
Elizabeth Young
Home remedies and handwritten recipes (usually called receipts in Victorian America) were more common than published food promotions for much of the 19th century. With the Food and Drug Act of 1906 — that sought to eliminate quackery, false advertising and outright fraud — came new social considerations including the rise of giant food processors, the discovery of vitamins, Naturopathy (1910), and “the care of baby” (1907).

12:00 p.m. - 1:30 p.m.
Lunch Break

Four afternoon conference sessions:
Roundhill Room

1:30 p.m.
What’s on the Menu?
Henry Voigt
Menus, introduced to America at mid 19th-century, aid our cultural memory, providing “unwitting historical evidence” of our social customs, behavioral norms, and foodways. They reveal what people were eating; what they were doing and with whom they were doing it; and what they valued. Some were beautifully crafted by leading stationers to celebrate special events; others simply express the whimsy of everyday life.

2:30 p.m.
The Art of the Wine Label
Michael Osborne
How does a designer produce a wine label? An initial meeting with the wine client, a review of the design brief, the design process itself and, voilà, the product.

3:30 p.m. - 3:45 p.m. Break

3:45 p.m.
An Invitation to Cocktails
Don Lindgren
The history of cocktails, in America and abroad, is littered with ephemera. Why does this narrow field generate so much interesting printed material? From its roots in early America through today’s craft cocktail resurgence, ephemera in many forms has, and continues to play, an important role.

4:30 p.m.
Little Cookbooks
Leslie M. Behm and Shirley Brocker Sliker
In 2005, Shirley Brocker Sliker donated her large collection of “Little Cookbooks” to the Michigan State University Library. This rich resource explores the evolution and history of food distribution during 1880 to 1920, when it changed from local to regional, and when women ceased having hired help in the kitchen. Imaginative entrepreneurs, like W. K. Kellogg and Jell-O, developed their markets through advertising, and companies provided education about their modern equipment. During World War II, homemakers were provided with ration books, information on growing Victory gardens, and ideas to create good tasting food, despite rationing.

5:30 p.m.
Meet the Authors!
Book signings of notable books from our speakers and members will immediately follow the conference outside of Roundhill.

Also Friday:
• 2:30 p.m. — Dealer Set-up
• 7–8 p.m. — Silent Auction Preview in Roundhill.

SATURDAY
• 8 a.m. – 5:30 p.m. — Silent Bid Auction in Roundhill. Many Lots. Bid early and often!
• 8:15 a.m. — Memberships will be sold at the Ephemera Society desk at the entrance to the fair in the Grand Ballroom.
• 9 a.m. — Members-only fair preview ($10) for the Society’s 34th Annual Ephemera Fair in Grand Ballroom. Please have your membership card available.
• 9 a.m. – 5 p.m. — Exhibits open in Winthrop.
• 10 a.m. — General public entry. Admission is $12.
• 5 p.m. — Fair closes; reopens 11 a.m. Sunday.
• 5:30 p.m. — Silent Auction final bids close in Roundhill Room.
• 5:30 p.m. – 6:45 p.m. — Cash Bar outside Mead ABC.
• 6 p.m. Live Auction outside Mead ABC — Auctioneer: George Fox
• 7:00 p.m. Ephemera 34 Banquet—Mead ABC. Reservations required.
SUNDAY
8:30 a.m.
Members annual meeting, Mead AB
All members are urged to attend.

9:00 a.m.
“To Market, to Market”
Donny Zaldin
At mid-19th century in both Britain and America a middle class emerged to consume never-before-conceived-of products. Economic Darwinism resulted, in part through the evolution of advertising and chromolithography, vividly offering consumers choice among competing manufacturers, products and services. Paper and durable ephemera of Victorian comestibles and potables depicted the journey from field to table, following novel marketing principles. But the appealing images of families and the wide array of newly-available foods belied a harsher reality, an illusory horn-of-plenty in marked contrast to the industrial revolution’s burdens of hunger and privation.

10:00 a.m. Flash Presentation
Star-Spangled Turkeys: Patriotic Metaphors in Thanksgiving Postcards
Dr. Daniel Gifford
Dr. Gifford is an Adjunct Professor at George Mason University, Department of History and Art History. He is Program Manager at the Smithsonian Institution.

10:15 a.m. Flash Presentation
Dear Nannie...yours devotedly, Charlie
Gail McMillan
Gail McMillan, Director and Professor, Univerity Libraries at Virginia Tech is co-author of the story of Nannie Figgat’s chronicle of mid 19th century Southwest Virginia through her diary, recipes and correspondence.

• 11 a.m. - 4 p.m. — Ephemera Fair in the Grand Ballroom.
• 11 a.m. - 4 p.m. — Exhibits open in Winthrop.
• 1:00 p.m. – 3 p.m. — Ephemera appraisals ($5 each)
• 4 p.m. — Ephemera 34 closes.
Tweets
    2013 Ephemera Society of America. GloryHorse