Conference & Fair EPHEMERA
22 March 15-17, 2002
Schedule of Speakers and Presentations
Friday, March 15 9:30 a.m.-12:00
Mark Me Well: Bookmarks, Pagemarkers and Bookmark
In the world of antique 'smalls' and ephemera illustrating advertising
art and other topics, nothing beats collecting bookmarks and pagemarkers.
Lois Densky-Wolff's fascination with old bookmarks and pagemarkers
began 15 years ago on a trip to London where, at the English ephemera
society's annual show, she bought her first antique paper bookmarks.
She's been hooked ever since. Lois will survey bookmarks and bookmark
ephemera with illustrations from her collection.
An archivist and librarian, Lois has amassed a substantial bookmark
collection. Lois is head of the University Libraries-Special Collections
Department at the University of Medicine & Dentistry of New
Jersey, where she has been busy collecting ephemera documenting
New Jersey's medical heritage. She contributed the bookmark description
on the Ephemera Society's web site.
Ephemera at the Hagley Museum & Library
The Hagley Museum and Library in Wilmington, Delaware, has one of
the foremost collections of materials relating to business history
in the United States. Staff at Hagley recognizes that ephemera plays
an important role in interpreting this history. They actively collect
trade cards, workplace posters, sample books, and postcards. There
are also, of course, large archival collections that contain much
Jon Williams, Andrew W. Mellon Curator of Prints and Photographs,
will present examples from these large holdings and discuss exciting
new trends in research into the history of American business and
technology that make use of them. Jon is a member of the board of
directors of the Ephemera Society of America.
Friday, March 15 2:00-4:00
How do you get to Carnegie Hall History? Ephemera!
Carnegie Hall's archivist started with three small boxes of material
in 1986. By the 1990-1991 centennial season, enough material had
been gathered-including 17 Beethoven piano sonata manuscripts-to
create 10 exhibits around New York City and open a museum. Hear
how it was done. The museum began with a Tchaikovsky exhibit 100
years to the day after Tchaikovsky arrived in the United States
to participate in the opening of Carnegie Hall. That exhibition
led to nine other temporary exhibits, all of which included manuscripts
never before displayed in the United States on such topics as Gustav
Mahler's last four years; the 150th anniversary of the Vienna Philharmonic;
the 100th birthday celebrations of George and Ira Gershwin; and
the Beethoven piano sonatas.
Gino Francesconi is Archivist and & Museum Director at Carnegie
Hall. He began his association with Carnegie Hall in 1974 as an
usher while attending the Julliard School as a student of conducting.
Subsequently, he performed various other duties, including being
the Artist Assistant backstage for more than 3,000 performances,
working with such artists as Vladimir Horowitz, Frank Sinatra, Ella
Fitzgerald, and Herbert von Karajan. Gino left Carnegie Hall in
1984 to further his studies in Italy, returning in 1986 when he
was offered the job as Archivist, charged with finding material
necessary to curate a single retrospective exhibition during the
1990-1991 centennial season. Gino has curated more than a dozen
exhibitions in the museum.
John Wanamaker: Philadelphia's Merchant Prince
Philadelphia-born John Wanamaker (1838-1922) became a local and
national Horatio Alger. He founded a business empire that eventually
employed nearly 12,000 people and amassed a personal fortune valued
at $35 million at his death. In April 1861, on the eve of the Civil
War, Wanamaker opened a clothing store in the rented first floor
of a building in Philadelphia. He later opened stores in New York,
Paris, and London. He has been credited with inventing the department
store and developing it into a viable and profitable business venture.
His first day of business took in $24.67, but only 67¢ made
it to the cash box. The remaining $24 was used to advertise! Wanamaker
advertised more than the products he sold, also highlighting the
service and honesty that customers could expect to find when they
came to his establishment. The ephemera that exists from his lifetime,
including letters, trade cards, postcards, newspapers, and catalogs,
combines to form an expansive record of Wanamaker's marketing principles
and strategies. In addition, it provides insight into the evolution
of a "Merchant Prince."
Bruce Conner, a lifelong resident of Philadelphia, enjoys the opportunity
of being surrounded by the history of the United States in that
city. He has an eclectic range of interests, including the life
and achievements of John Wanamaker and the effects of anti-slavery
movements on past and current history in America. He has worked
in health care and social service and recently concluded a career
as a personnel manager with the US Navy. Bruce is now active in
antiquing and genealogical research. His affiliations include the
Trade Card Collectors Association and the Historical Society of
Pennsylvania. Bruce is a member of the board of directors of the
Ephemera Society of America.
Sunday, March 17 8:30-11:00
Out of the Box and Onto the World Wide Web-Considerations
for Digitizing Ephemera
Museums, corporations, dealers, educators, institutions, and private
collectors increasingly are using the Web to give public access
to their collections, do research, and improve what they have. Don't
miss this session for tips for making paper ephemera collections
available in digital form for the Web. Scott Weimer, account executive
at VTLS Imaging Solutions, will explore the issues and choices that
surround each digital imaging project. Scott will speak about digitization
planning, workflow considerations, outsourcing issues and end-user
Scott Weimer began at VTLS in 1998 as a project manager in the international
sales department. In this position, he acted as a front-line customer
liaison and worked with software implementations of the Virtua Integrated
Library System. Since October 1999 Scott has been responsible for
expanding the marketing and sales activities of the imaging solutions
division, a growing part of VTLS. During his tenure in this position,
he has provided graphic design services, engaged in extensive direct
sales, represented the company at trade shows and conferences, and
initiated new product development. Scott has a BS in Political Science,
and an MBA from the Pamplin College of Business at Virginia Tech.
In addition to his work in the library automation industry, Scott
has held a variety of marketing and promotions positions in college
athletics and professional baseball.
An Ephemeral View of Charles Lindbergh
Barry Friedman has virtually flown single-handedly across the Atlantic
countless times through his research into the life and family of
Charles Lindbergh. The Robertson Collection, images from which Barry
will show, provides an ephemeral snapshot of the American legend,
including Lindbergh's last payroll check as an airmail pilot; his
first consulting check in building the Spirit of Saint Louis; the
deposit check to open the escrow account for the plane; and invoices
for its instrument panel and the gas, oil, sparkplugs, and lettering
of the plane. Barry also will show the pilot's handwritten checklist
for the mechanics when he made the maiden test flight of the Spirit
of Saint Louis on April 28, 1927, to check out the plane prior to
the famous flight across the Atlantic.
Barry is co-founder of collectingchannel.com, and his company produced
the television show "Treasures In Your Home: The World of Collecting."
He has been collecting for more than 30 years and is widely known
for his passion about Charles Lindbergh. Barry is the researcher
for charleslindbergh.com and the director of public relations for
the CAL NX 211 Society, whose members focus on the Man and the Machine
relative to Lindbergh. Barry collects various items, including ephemera
relating to the Lindbergh family, and describes himself as a research
nut. He holds a bachelor's in Economics, a master's in Psychology,
and has negotiated deals in the interactive marketplace for more
than 350 clients in the past 20 years.