“How Posters Work” at the Cooper-Hewitt Museum

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August 31, 2015 Sarah Ashlock

At the Cooper-Hewitt Museum, NY, an exhibit will be open until January, called How Posters Work. Their website includes a full, interactive, catalog of the exhibit.

How Posters Work shows how designers, including Herbert Matter, Paul Rand, Philippe Apeloig and M/M (Paris), have mobilized principles of composition, perception, and storytelling to demonstrate different ideas and experiences.

The exhibit has over 125 posters from Cooper Hewitt’s permanent collection and "demonstrates how some of the world’s most creative designers have employed design principles to produce powerful acts of visual communication."

The exhibition is divided into fourteen categories: focus the eye, overwhelm the eye, use text as image, overlap, cut and paste, assault the surface, simplify, tell a story, amplify, double the meaning, manipulate scale, activate the diagonal, make eye contact and make a system.

Check out some of the posters below!

Poster designed by Richard Avedon and published by Cowles Education Corporation and association: Maximus Enterprises, Ltd. and NEMS Enterprises, Ltd. and manufactured by Look Magazine and made for Richard Avedon Posters, Inc.. It is dated 1967.

Poster designed by Richard Avedon and published by Cowles Education Corporation and association: Maximus Enterprises, Ltd. and NEMS Enterprises, Ltd. and manufactured by Look Magazine and made for Richard Avedon Posters, Inc.. It is dated 1967.

Poster designed by Lucian Bernhard and printed by Hollerbaum & Schmidt and made for (as the client) Adler. It is dated 1909–10.

Poster designed by Lucian Bernhard and printed by Hollerbaum & Schmidt and made for (as the client) Adler. It is dated 1909–10.

Poster designed by Ladislav Sutnar and made for (as the client) Addo-x. It is dated 1958

Poster designed by Ladislav Sutnar and made for (as the client) Addo-x. It is dated 1958.

Poster designed by Ivan Chermayeff and Chermayeff & Geismar Associates and made for International Design Conference. It is dated 1972.

Poster designed by Ivan Chermayeff and Chermayeff & Geismar Associates and made for International Design Conference. It is dated 1972.

Poster designed by Victor Moscoso and printed by Graphic Arts of Marin and Cal Litho and published by Neon Rose. It is dated 1967.

Poster designed by Victor Moscoso and printed by Graphic Arts of Marin and Cal Litho and published by Neon Rose. It is dated 1967.


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