August 31, 2015 Sarah Ashlock
At the Cooper-Hewitt Museum, NY, an exhibit will be open until January, called How Posters Work. Their website includes a full, interactive, catalog of the exhibit.
How Posters Work shows how designers, including Herbert Matter, Paul Rand, Philippe Apeloig and M/M (Paris), have mobilized principles of composition, perception, and storytelling to demonstrate different ideas and experiences.
The exhibit has over 125 posters from Cooper Hewitt’s permanent collection and "demonstrates how some of the world’s most creative designers have employed design principles to produce powerful acts of visual communication."
The exhibition is divided into fourteen categories: focus the eye, overwhelm the eye, use text as image, overlap, cut and paste, assault the surface, simplify, tell a story, amplify, double the meaning, manipulate scale, activate the diagonal, make eye contact and make a system.
Check out some of the posters below!
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